Since its founding in 2006, CBS Leisure’s first-run distribution department has been referred to as CBS Tv Distribution. However beginning nowadays, in an try to fuse with an developed media panorama and CBS’ emblem technique to-date, the syndication corporate has been rebranded to CBS Media Ventures. With a brand new identify comes a brand new emblem id, which incorporates a emblem that pulls at the iconic CBS Eye and a remix of CBS’ present five-note mnemonic on its programming.
“This new identify higher displays who we’re and positions us for infinite alternatives sooner or later,” Steve LoCascio, president of CBS Media Ventures, stated in a remark. “Along with our core trade of manufacturing and distributing main first-run collection, we actually have a tough advert gross sales and partnerships trade, create virtual content material for more than one platforms and run the way of life community Dabl.”
CBS Media Ventures is house to a number of highly-rated first-run strips, together with “Pass judgement on Judy,” “Wheel of Fortune” and “Jeopardy!,” “Sizzling Bench,” “Dr. Phil,” “Leisure This night,” “Perception Version,” and the Emmy-winning communicate displays “Rachael Ray” and “The Docs.” The corporate additionally barters nationwide promoting gross sales for 3rd birthday celebration syndicated programming (like Debmar-Mercury’s “Circle of relatives Feud” and Fox’s “Divorce Court docket”). As such, now not most effective is the brand new emblem impressed by way of the CBS Eye to emphasise consistency throughout all of CBS, however it additionally calls out the corporate’s particular trade spaces of manufacturing, licensing, and advert gross sales and partnerships.
CBS Media Ventures’ new branding was once advanced by way of CBS President and Leader Advertising and marketing Officer Mike Benson and his staff, with design toughen from the Gretel company.